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Why do we want what we can’t have?

The yearning for things we can’t have is a deeply embedded aspect of the human experience, shaped by existential, psychological, and philosophical forces. This longing speaks to profound aspects of our nature, from the awareness of our own limitations to complex internal and cultural narratives about fulfillment and identity. Here are some key reasons why this phenomenon occurs:


1. Existential Reasons: The Search for Meaning and Transcendence


The Absurdity of Desire: Existentialists like Albert Camus argue that the human experience is often characterized by a sense of absurdity: we pursue meaning in a world that doesn’t necessarily offer it. When we desire what we can’t have, we’re often reaching for transcendence—a way to break free from life’s inherent limitations and, symbolically, from mortality.

Mortality and Limitations: Confronting our own mortality and the limits of our control can spur a desire for things just beyond reach. When we acknowledge our finite existence, unattainable desires can feel like a way of pushing against the boundaries of our human condition. It’s an attempt, however futile, to extend ourselves beyond our limits, giving us a feeling of possibility or expansion.



Sisyphus and the Human Condition: The myth of Sisyphus, condemned to eternally roll a boulder uphill only for it to roll back down, mirrors the cycle of longing for what we can’t have. It’s a metaphor for our own endless striving, suggesting that humans are perhaps designed to chase unattainable goals, using this pursuit to create meaning within a universe indifferent to individual aspirations.


2. Psychological Reasons: The Mind’s Mechanisms and Biases


Scarcity Bias: Psychologically, we’re wired to place greater value on things that are scarce or out of reach. When something seems unattainable, it triggers an innate sense that it must be valuable. This scarcity effect plays a strong role in desire, prompting us to long for things simply because they’re perceived as rare or forbidden.


Desire for Novelty and Challenge: People are naturally attracted to novelty and challenges, both of which stimulate dopamine in the brain. When something is unattainable, it offers an exciting challenge and a sense of possibility. In this way, unachievable desires become motivational forces, pushing us to explore, learn, and expand ourselves, even if we might never obtain them.


Self-Worth and Idealization: Often, people use external desires to define their identity and self-worth. For instance, wanting a particular job, relationship, or lifestyle can act as a benchmark for personal success or worth. When something remains out of reach, it can serve as an idealized image of the person we wish to become. Paradoxically, unattainable desires often persist precisely because achieving them might shatter this idealised self-image.


The Psychological Allure of the “What If”: Holding on to unfulfilled desires allows us to imagine alternative life paths and potential identities. This can be psychologically comforting, as it gives us a sense of agency and choice, even if it’s largely an illusion. The “what if” scenarios act as a cognitive escape from daily life and its constraints, providing both solace and excitement.


3. Philosophical Reasons: Desire, Identity, and the Nature of Fulfillment


Plato’s Theory of Forms: In philosophy, Plato suggested that humans are driven by an innate longing for “Forms”—perfect, unattainable ideals that exist beyond the physical world. From this perspective, the things we desire but can’t have are reflections of a higher ideal, a perfect form of beauty, love, or happiness that we intuitively sense but can never fully access in the real world.


Desire as Fundamental to Being: Philosophers like Schopenhauer and Lacan argue that desire itself is what defines human experience, not its satisfaction. Schopenhauer, in particular, viewed human life as an endless cycle of desire and dissatisfaction. In his view, we are rarely content with what we have because desire keeps us in a state of constant motion, propelling us forward. Lacan extends this idea, suggesting that desire is rooted in a “lack” that is fundamental to human identity; we define ourselves not by what we have, but by what we feel we lack.


Fulfillment vs. Pursuit of Desire: There’s also a philosophical paradox around fulfillment itself. The Stoics believed that people should minimize desire to find peace, but many philosophies argue that without desire, life would lose its vibrancy. The pursuit of unachievable desires may make people feel more alive, even if it leads to dissatisfaction. This paradox is echoed in Nietzsche’s idea of “eternal recurrence,” where the repeated striving itself becomes meaningful, independent of whether one ever achieves the desired outcome.


4. Social and Cultural Factors: External Values and Influences


Cultural Ideals and Aspirations: Society often glorifies and idealizes certain things as symbols of success, beauty, and happiness—be it wealth, romance, status, or self-actualization. These ideals are often unattainable by design; they serve as guiding stars but remain always just out of reach, reinforcing the sense of longing.


Social Comparison and the Illusion of the Ideal: When we compare ourselves to others, we may envy what others possess, often underestimating their struggles or imperfections. The pervasive influence of media, especially social media, exacerbates this by showing us highly curated lives that can fuel desires for things we cannot realistically attain, reinforcing the feeling of lacking or missing out.


Identity Formation through External Desires: We often construct our identity in relation to what we admire, desire, and aspire toward. As people, we may choose ideals and unreachable goals as a way to continuously shape and redefine our personal narratives. Thus, yearning for what we can’t have becomes part of the story we tell ourselves about who we are, keeping our identity fluid and in flux.


5. The Paradox of Satisfaction: The Pursuit as the Goal


Fulfillment as Anti-Climax: Often, the act of achieving a desire leads to a sense of anti-climax or emptiness once the initial thrill has passed. This is known as the “hedonic treadmill,” where satisfaction diminishes once we obtain what we want, causing us to set our sights on something else. For many, the journey toward the unattainable is more fulfilling than the actual attainment, leading to a pattern where they continually seek new, unreachable goals.


Acceptance of Imperfection and Desire: Lastly, part of life’s beauty is found in accepting imperfection and limitation. The unattainable makes life richer by reminding us that we are dynamic beings, constantly evolving through our struggles and desires.


In sum, the longing for what we can’t have is woven deeply into human nature, motivated by existential truths, psychological mechanisms, and philosophical ideas about fulfillment and identity. These unfulfilled desires often propel us to grow, challenge ourselves, and find meaning in the journey, even if the ultimate goal remains elusive.

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